Who are cruises for?

Who are cruises for?

Cruises are in a strange place in terms of public perception. People associate them with opulence, relaxation and extravagance. But there’s also a feeling that modern day cruises are a relic of a bygone era, popular with the elderly and inflexible to the needs of anyone who doesn’t want a regimented life on board ship.

 

It makes a degree of sense to associate cruises with these things: ask anyone to reel off a list of great ships and the Titanic will be somewhere near the top. It can’t help to associate cruises with barnacle covered opulence wedged into the bottom of the ocean for 100 years.

The language of luxury travel has belonged to the aerospace industry since the fifties. And taking your time getting places doesn’t fit into that rhetoric: we’re on the verge of the rich launching into space to jump continents in under an hour. So whilst we recognise positive aspects of cruising, we have a few prejudices that need to be tackled before we consider going on one.

At the same time as all of this, we’re seeing a cruise industry that is booming. Even if you’re not familiar with this fact, you’ll have seen the ever-changing list of top of the line ships, with the record breakers seemingly increasingly like floating city-states. That alone puts paid to the idea that cruising has to be restrictive: cinemas, theatres, multiple pools, bars, restaurants and much, much more are there to keep everyone entertained if they’re willing to give cruising a try.

So, cruises are for who exactly? The first mistake people make is in thinking of cruises as a single type of holiday, when the different cruise packages offer many different types. And cruise company adaptability has ensured that the very things that people don’t like about the experience are off the menu. For instance:

  • Fixed meal times: whilst you can still have the traditional dining experience of fixed meal times and pre-selected company, most operators have realised that forcing these things upon their holiday-goers takes away from the experience.
  • Being stuck on board: putting more stuff onto larger ships takes away the boredom, but sometimes you just want to be off the ship. Excursions are nothing new, but including them in the price is becoming common as cruisers are becoming wise to hidden costs in a time of financial austerity.
Who are cruises for?
  • Dress code: keeping things formal is part of the traditional appeal of cruising, but the days of the dinner jacket for every meal are over on the vast majority of cruise lines.
  • Variety: the stereotypical cruise is probably the Atlantic crossing or the round the world tour. And whilst I think most would love to have the opportunity for the later, long cruises and days on end at open sea are probably not for everybody. Cruises are now operated all over the world to give you whatever sights and weather you want, without being tied to a place for too long. Caribbean cruises, Rhine river cruises, cruise and stay holidays and countless other formats are out there for you to experience.

    Who are cruises for?

Again, we ask: who are cruises for? If you’ll forgive the inevitability of the phrasing, it turns out that cruises are for everybody. Yes, older people enjoy the opportunity to take time out and to be taken to multiple destinations quickly and efficiently, but then who doesn’t? The average age of the first time cruiser is well below fifty and the resort ships cater very specifically for families. If you’re a holiday relaxer, or if you want to see and do as much as you can, there is a cruise line out there for you. So next time, when you’re thinking of a holiday, why not consider cruises alongside the usual resorts and hotels?

Steph Wood is a copywriter with a taste for travelling, currently writing content for The Luxury Cruise Company, a UK-based cruise travel agency.


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Who are cruises for?

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